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Katy Mullet

Just getting started

You’ve got the shop open, the shelves stocked, the passion in place. What’s missing isn’t ambition — it’s the marketing foundation to make sure people actually find you.

That’s what this is for.

This is for you if...

  • You’ve got some marketing happening — a social account, maybe a website — but nothing feels connected
  • You’re not sure what to prioritize first, or you’re doing a little of everything without much traction
  • You want a plan, not a full-time marketing partner (yet)
  • You’re ready to invest a little, not a lot, to get the fundamentals right

The Marketing Foundations Assessment

One flat price. One working session. One set of written recommendations.

Every business needs three things to market itself well: a way for clients to reach you (The List), a way for strangers to find you (The Listing), and a few reliable ways to create demand when you need it (The Levers). In your session, we’ll walk through all three — where you stand, what’s working, and what’s missing.

Afterward, you’ll get a written set of recommendations: what to prioritize first, and why.

$xxxx includes intake, your working session, and written recommendations.

How it works

Step 1

Tell me about your shop

A short intake form — what you sell, what you've tried, what's got you stuck.

Step 2

We meet

One 60–minute working session together. We'll go through List, Listing & Levers — where you stand, what's working, what's missing.

Step 3

You get your recommendations

Delivered within 5 business days: a written summary of your session and a clear prioritized plan for what to tackle first.

Want more after this?

Your recommendations are just the start. If you want help actually implementing them, two options stay open:

Here are some examples of projects I can help you with – ask about bundling if you have multiple projects you’re interested in. 

  • Capture System Setup — a simple way to collect emails or texts, plus the one good reason customers will actually give you their info
  • Stay in Touch — Best practices for email & SMS plus a customized recommendation for your business 
  • Google Business & Local Visibility Setup — claim and optimize your profile, clean up directory listings, spot a nearby partnership opportunity
  • Foundations & Messaging Clarity — your one-line “who this is for,” tightened-up website and signage messaging, consistent hours and contact info everywhere
  • Review & Testimonial Engine — a simple system for asking happy customers for reviews, timed right so it actually works
  • One-Channel Content Starter — the one social channel worth your time, a realistic posting rhythm, 4 weeks of content ideas
  • Influencer & Partner Relationships — Research and recommendations on specific influencers and partners that can bring in new clients to your business
  • New Website — Fully written, designed and implemented with tracking 
  • Messaging Differentiator Strategy — Define your message, your target audience and how this differentiates you from other competitors. I can also add in a custom GPT so you and your team can make sure your messaging is consistent.
  • And more — referral offers, rebooking prompts, seasonal outreach, whatever lever fits your goal right now

 

Book time when you want a sounding board, no deliverable attached.

Budget tight right now?

Ask about trade options — I’m open to working something out.