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Katy Mullet

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The 90-Day
Growth Roadmap

For wellness and functional medicine businesses that grew by word-of-mouth and just hit a ceiling.

You built something that’s changing people – they feel better and are telling everyone. Referrals keep coming — but growth has stalled, the team feels stretched, and every fix you try adds complexity instead of momentum.

You don’t need another agency pitch or a full-time marketing hire. You need someone to look at the whole picture and tell you what’s actually in the way.

Learn more about how I work

How it works

Weeks 1–2

Discovery

Interviews with you and your key team, plus a full audit of your marketing, funnel, systems, and customer data.

Weeks 3–4

Diagnosis

I separate root causes from symptoms. Most businesses at this stage have ten things that feel broken — and two or three that actually matter.

Week 5

Your Growth Roadmap

A prioritized 90-day action plan, delivered in a live working session with your team: quick wins, clear owners, and — just as important — what to stop doing.

Weeks 6-12

Implementation Support

Two check-in calls as you put the plan into motion, so momentum doesn't stall after the handoff.

What you walk away with

  • A clear-eyed diagnosis of what's blocking growth — not a list of everything that could be better
  • A prioritized, sequenced 90-day roadmap your team can actually execute
  • Confidence about where to invest next, where not to, and how AI can help your human employees more efficiently

Who this is for

  • Founder-led businesses in health, wellness, or functional medicine doing $2–20M
  • Grown primarily through referrals and reputation
  • Ready to scale without sacrificing the quality that got you here

This isn’t a fit if you’re looking for a quick fix, a done-for-you agency, or a bunch of marketing tasks not connected to strategy. 

Who's behind this

I’m Katy Mullet — a growth strategist who’s spent my career helping businesses turn potential into results, from startups to Fortune 500 companies, with an MBA from Georgia Tech. These days I work almost exclusively with founder-led wellness and functional medicine businesses.
What clients hire me for is pattern recognition: I’ve seen enough businesses at this stage to know which problems are noise and which are the ceiling. My job isn’t to hand you a binder — it’s to create the conditions for growth your team can actually sustain.

More about me and how I work

Investment

$8,500

Fixed scope, fixed price. No open-ended retainer, no surprise invoices.

The roadmap is built to stand on its own. If you want ongoing strategic support afterward, some clients continue into a growth partnership — but that’s a separate decision, made after you’ve seen how I work.

Common questions

Plan for the kickoff interview, a handful of short check-ins, and the roadmap working session — roughly 5–6 hours across the 90 days for you personally. Your team’s involvement is a few interviews in the first two weeks.

Often especially then. I sit on your side of the table — the roadmap tells you what to ask of your agency and how to judge whether it’s working.

It usually does — that’s the point. Growth ceilings at this stage are rarely just a marketing problem, and the roadmap covers whatever is actually in the way.

Next Step

A call to chat live. I’ll ask where growth has stalled; you’ll get a sense of how I think. No pitch, no pressure — if it’s not a fit, I’ll tell you. If it is, we can start within two weeks.

book a conversation